Through Free Agency Creative, I worked on the brand Eighty One Wellesley, a real estate project developed by Aragon Properties in Toronto, ON.
The project is located at 81 Wellesley Street East which is where the name came from. Lisa Lehman, one of the art directors at Free Agency Creative, created the branding, and I helped to execute it across the deliverables.
The majority of real estate projects require an akit, as seen above, which is similar to a brochure, but just includes less information since it is a first look at the entire project.
I was tasked with using the brand assets created by my art director in the akit. The brand had four colours, of which the client wanted to be used equally, instead of highlighting one colour vs the other. We decided upon colour blocking, which was used in print and digital advertisements that I created and which was then carried over to the akit cover.
We had to decide how we wanted the story to go when flipping through, and decided to focus on the exterior and community of the building first, and then dive into the features and interiors later on.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nulla placerat varius ultrices.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nulla placerat varius ultrices.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nulla placerat varius ultrices.