Back in 2015, I designed Tofoo as one of my personal projects for my university design program. Three years later, I revamped and finessed the branding to show what I’ve learned over the course of my years working in the industry.
I created Tofoo because I wanted to make tofu more approachable and to provide a resource for people who weren’t sure how to use it to its full potential. Tofoo comes in a resealable jar to retain freshness, unlike the packaging that typical tofu comes in. Each type of tofu (extra firm, firm, medium, and soft) has their own set of posters, illustrations, and recipe cards to inform and inspire.
Original branding winner of the 2015 Salazar Award for Brand Identity.